Australia’s live music scene has seen its share of highs and lows in 2024, from the soaring demand for tickets to Taylor Swift’s Eras Tour —where resale prices climbed to thousands of dollars — to the heartbreaking closures of iconic festivals like Splendour in the Grass due to decreased demand and economic challenges. It’s clear our music industry is crying out for innovation and change. Enter Tickify, an exciting Aussie startup designed to tackle these challenges head-on.

The Problem with Traditional Ticketing

Let’s face it: the current ticketing landscape is a mess. Fans are fed up with scalpers hoarding tickets, fraudsters selling counterfeits, and clunky systems that make ticket purchases stressful and time-consuming. Organisers aren’t having much fun either — long queues, manual verifications, and outdated platforms slow down operations and tarnish the event experience.

Tickify is here to change the game. Built with organisers and fans in mind, it’s a digital ticketing solution that offers security, speed, and simplicity. There are 4 key aspects that set Tickify apart from traditional ticketing platforms:

Digital Tickets That Are Truly Secure: Every ticket issued via Tickify comes with a unique digital signature, stored safely in the attendee's Tickify wallet. No more worrying about duplicate tickets, fakes, or unauthorized entries — every ticket is verifiable in real-time.
Dynamic QR Codes for Extra Security: Gone are the days of static tickets that can be easily screenshotted or duplicated. Tickify’s dynamic QR codes refresh every 60 seconds, making ticket fraud a thing of the past and ensuring smooth, secure entry for every fan. Tickify's built-in QR code scanner verifies ticket authenticity in real time, providing only genuine tickets allow entry.
Secure Wallet for Ticket Storage: With Tickify, attendees store their tickets in a secure digital wallet within the app. This wallet is safe and incredibly user-friendly, ensuring fans have everything they need at their fingertips.
For festival organisers, Tickify takes the stress out of ticketing. Launch your event in just 10 minutes with an intuitive platform that guides you through the process step by step. Whether it’s a grassroots gig or a multi-day festival, Tickify’s tools let you focus on creating unforgettable experiences—not wrangling outdated ticketing systems.

What’s Next: Loyalty and Fan Engagement

While Tickify already offers a stress-free and secure ticketing experience, the future holds even more exciting updates. Features like fan loyalty programs, where attendees can earn rewards for event participation, and engagement tools to create deeper connections between organisers and fans, are on the horizon. Tickify is focused on building a foundation of trust, paving the way for impactful loyalty initiatives that Australia’s live event industry desperately needs as it continues to recover and thrive in the post-COVID era.

Organisers are encouraged to download the Tickify Launch app on iOS or Google Play to experience the system firsthand. Designed with event organisers in mind, Tickify values feedback and suggestions to continuously improve the platform. Those ready to launch their events or share ideas can reach out via email at info@tickify.io.

Tickify is led by founder Phil Potgieter, a former professional rugby player turned visionary entrepreneur, combining his passion for sports, technology, and live events. Phil is joined by a powerhouse team, including Rah Nelson, a seasoned New Zealand tech entrepreneur renowned for successfully launching festivals and large-scale events. Together, they are backed by Pellar Technology, the creators of the Lightlink chain, which powers Tickify’s secure platform and has supported global brands like the Australian Open Tennis and Lamborghini. The Tickify team brings unparalleled expertise in Web3, event management, and innovation to redefine ticketing.

Tickify Launches in Australia: The Future of Live Event Ticketing is Here