Alex Masso’s Sydney Guitar Show

Sydney is finally getting its own Guitar Show!

For the last decade the Melbourne Guitar Show has become a mecca for guitarists and musicians, and in 2026 the show will debut in Sydney. The inaugural Sydney Guitar Show will provide enthusiasts the opportunity to test guitar equipment, experience live performances, take part in workshops while also connecting with their peers, essentially guitar heaven. We had the absolute pleasure of chatting to CEO of the Australian Music Association and Guitar Show Producer Alex Masso, to find out what goes into organising an event like the Sydney Guitar Show and what attendees can look forward to experiencing in Sydney.