The Spark in the Seltzer
The Pioneering King of Melbourne Bounce, Multi-Platinum selling Australian DJ and Producer Will Sparks has today announced his partnership with alcohol brand, Pure Bay Hard Seltzer.
A plethora of international and local branded Seltzer’s hit the Australian market in 2019 but it was the brew produced locally in his home town of Melbourne, Pure Bay that caught the eye of Will Sparks and Luke Udorovic from Lucky Ent.
Melbourne’s DJ Generik (Tyson O’Brien) who is one of the original investors of Pure Bay, reached out to Sparks with the business proposition. With a global pandemic reducing revenue streams such as live touring , Sparks and his team looked at investment opportunities to create additional income with a strong focus on supporting boutique local businesses in their hometown.
It was important for me to invest in a local business, I wanted to give back to a City that was and continues to be hit hard by COVID. Melbourne is a community that has helped build my success in the music industry over the years, so it made sense to find a company I connected with here. I liked the team and their strong work ethic and ambitious drive.” Sparks said.
Pure Bay Hard Seltzer is one of the first independent and locally brewed alcoholic seltzers in Australia, it first launched in 2020 with a sharp focus on delivering a fresh, low calorie beverage offering that didn’t compromise on taste and would appeal to the health conscious.
“I liked the product and the attributes it offered as a healthier alternative to other beverages with less sugar and less calories. It was a good fit with my audience and was authentic to my brand”
Pure Bay Hard Seltzer is the perfect beverage for the spring/summer months promoting a fresh, new start as we emerge out of winter and lockdowns and can finally begin to enjoy outdoor celebrations and events again. Sparks will re-commence touring with his Sparksmania Tour descending on Melbourne, Sydney, Adelaide and Brisbane from January 2022.
